Over 25 years ago, with the world economy in turmoil after the stock market crash in 1987 and the future uncertainty facing many organisations and their people, many “consultants” (including image) sprung up claiming to be the authorities in a diverse group of areas and saviours to the many problems facing business.

With this trend in mind, in 1989, Image Group International after extensive research established there is a need to offer a more structured curriculum on image studies and the Institute for Image Management was established. The Institute’s primary goal is to provide a rich environment in which participants may evaluate their current operations by studying the experience shared by other professionals and by learning the techniques and strategies offered by members and faculty.

In the 21st century, the Institute recognises that the presence of knowledgeable, skilled managers and business executives is vital to the future of the image profession. The Institute puts its major focus not only on image studies but also on learning strong business and personal development principles and how the profession is affected by the world business environment and the integral changes necessary to stay ahead.

The Institute is about “learning by doing; experience-based education”.

The Institute offers numerous accelerated courses available to suit individual needs, including an accelerated 5-Day Certificate Course to a Diploma Course, a 12 months part-time commitment, all focused on studying The Seven Aspects of Authentic Image Management™ (AIM™) and much more.

The Institute’s academic philosophy emphasises enrichment of ethical values, expansion of personal responsibility and continuing education on image studies. The curriculum is designed to prepare participants for employment as image and lifestyle advisors and brand coaches for the private and public practice of corporate and personal image consulting, seminars, workshops and one-on-one coaching.

Emphasis is on small group interaction and enrolment is by invitation only and limited. The Institute teaches procedural and practical aspects of starting a coaching consultancy; fact gathering techniques during a client interview; imaging concepts; and image plan development and implementation. Completion of the Institute strengthens leadership, management, entrepreneurial and interpersonal skills. Institute instructors are leading image professionals and industry leaders.

Image professionals and their organisations reap immediate benefits because Institute participants learn to stretch marketing dollars, improve entrepreneurial effectiveness, implement first-class management principles and cope with everyday business, career and / or personal problems. They also develop an invaluable resource network of other image and lifestyle professionals. The Institute is recognised for its standard of academic excellence throughout the image and business community nationally and internationally.

Graduates receive a Certificate of Image Management™ (CIM™) after successful completion of each module of the course. The Diploma Course is available on completion of the Certificate Course.

Yes, many of our participants are currently integrating their new found Institute knowledge and awareness into their present careers and are discovering a powerful new influence in their workplace, e.g.: Promotions, Higher Incomes, Greater Personal Power, Enhanced People Skills, Stronger Relationships etc.

Image professionals and their organisations reap immediate benefits because Institute participants learn to stretch marketing budgets, improve entrepreneurial effectiveness, implement first-class management principles and cope with everyday business and career challenges. They also develop an invaluable resource network with other leading image management professionals worldwide.

Participants receive the Institute reading list. The readings are designed to provide ground work necessary to prepare participants for their current and future years both at the Institute and in their business and professional careers.

1. Class attendance of all course days – for in-house students only
2. Successful review of the Institute reading list
3. Submission of all homework and final presentations