Changing your personal and brand image can change your life. Accredited IIM Certificate of Image Management™ and the Diploma of Image Management™ courses are a process that proposes seven crucial aspects should interrelate to build the desired cohesive personal brand image to maximise your career, business and personal success.
Our image development theory proposes that, in order to establish a public identity for a person, product, company, or entity, the seven aspects should interrelate to build the desired cohesive image.
The course is based on a holistic approach, consisting of seven cohesive elements described below.
Communications is the delivery of a message through verbal and non-verbal techniques. Communications explains the heart of an individual and an organisation and clarifies the balance and mixture of its fundamental facts.
Colour Analysis and Psychology initiates the image management process. Colour plays a critical role in every decision we make. It communicates subconscious messages of health, power, culture and environment. It unifies the image message.
Image Objects are places and things that influence our perception of an individual and organisation. They communicate messages in relation to culture, environment and image. Right selection, analysis, and use of image objects will help people and their organisations create the appropriate messages to convey and support their mission.
Protocol and Etiquette defines the acceptable or required behaviour in business and social situations. It is an individual’s and / or organisation’s public statement of its standard conduct that sets the ethical tone for its employees, suppliers and customers. Included in this unit is the latest research of how to best work with the X-Y and Millennial Generations. The unit includes recent studies that discuss how manners, language and respect have declined in society in the last couple of decades, the ramifications and how to best engage your team in this environment.
Inner Image is the reputation and relationship you have with yourself regarding security, self-image, belonging, purpose and competence. In the business world, it expresses the organisation’s corporate soul to realise its vision concerning research and development, financial objectives, acquisitions, divestitures, marketing and brand practices and positioning as an ‘employer of choice’.
Grooming Principles are the physical manifestations of health and well-being. They are the operating principles that describe the basic environment and character of an individual, an organisation, its products and its employees.
Wardrobe Strategies is system designed to strategically express your lifestyle and profession. Clothing is a tactical tool, like currency used to barter goodwill. Participants will experience a special section on how to write Professional Appearance Codes for corporations and live workshops to create powerful makeovers.
The Business of Image Consulting is a unit of the Image Consulting and Coaching Diploma and demonstrates the ‘How To’ in building and launching a successful image consulting business from the people who have.
This is the ‘ACTION’ part that compliments the theory on how to launch a successful coaching practice.
This unit covers the fundamental real world “street-smarts” to launch your own business as an entrepreneur or working in the corporate sector as an internal consultant.
What will you learn?
Celebrity Branding began in the 1940’s with Humphrey Bogart and Lauren Bacall advertising Robert Burns Cigarillos and Betty Davis selling Lustre Cream Shampoo. Now we see famous faces on hoardings, in magazines and TV advertisements extolling the virtues of one product or another, the implication being that if we buy into the fantasy, we too can be just like them.
In the new economic powerhouses of China and India the practice has also become hugely popular, giving cult status to the celebrities who offer the masses something to aim for.
The most influential of the celebrities tended to have to been singers, models, film stars and sports professionals, no doubt because they are the ones earning the big money. In recent times bloggers, executives and artists among others are also proving their social value via endorsements. They can have a huge impact on a brand; the celebrity can be forever associated with the product and it is advertising heaven. This unit will cover this phenomenon.
Barack Obama’s first election win in 2008 via Social Media and re-election in 2012 are excellent examples. Online and offline branding techniques were used to build trust with his constitutes (customers), allowing him to become the first African American politician to be elected President in the White House.
The bets are now on that past senator Hillary Clinton will also embark on a similar campaign for the 2016 election – and could become the first woman to become President.
This unit will cover political campaigning and strategies that are now used online.
Develop competencies in the qualitative aspects of leadership branding including: